Wednesday, January 07, 2004

iPod mini too expensive...

This from the Washington Post:

You Call That a Discount?--But many observers were put off by the "low" price of the iPod mini -- $249 verses $299 for the current low-end iPod model. "Apple's price on the iPod Mini wasn't as low as some had anticipated, and it remains unclear whether the markdown will be enough to allow the device to breakthrough to a more mainstream audience," The Wall Street Journal said. "The price puts it between cheaper MP3 players that use flash memory but store far fewer songs and the entry-level model of the iPod itself, which now offers roughly 15GB of storage for $299," The Washington Post explained. (A $100 price tag for the mini was bandied about on some rumor sites, the S.F. Chronicle noted in its coverage.)

I think the pricing of the iPod mini is a huge mistake. Anyone who is all tech savvy will realize that for $50 more you can have an iPod with 3 times as much space for music or data. What they should have done is made a 1GB iPod mini for $100, a 2GB for $150, and a 4GB for $200. Those prices would get much more purchases. I would've bought the 1GB model for my fiance, b/c she thinks they are cute. I don't think cute sells at $249, though.